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Blogging is hard work, well mine is. I do not ramble, well I hope I dont. Its a technical blog with howto's, news, etc. I burnt out pretty quickly after I started but now I blog at least 4/5 times a week - just have to put in the effort for my readers.
You're right on the passion and the position of knowledge you need - without that, it will dry up quickly both in the sense of articles and audience.
The fruits of all this labor? getting folks coming up to you at conferences and thanking you for all the articles that have helped them in their work. This year at OOW I even got asked for my autograph. Being the consumate englishman I told them not to be 'so silly' but I was on a high for the rest of the day.
Oh yeah and actually getting to see some results coming back when, in a moment of weakness I google my name :0)
I am questioned often (by employers past and present as well as friends--not that those are different groups :) ) about why I give away knowledge that took sweat and time to gain. The answer is that I believe that if I give it away, it'll come back to me several fold. It's an old addage applied to a new world, I guess, but I think it works.
I always learn more when I'm teaching a class about something I know than I do when attending a class about something I don't know. Think about that for a minute. Then again, maybe I'm just not a good student :).
I started again after the last OOW, when I saw T I'm fighting off the groupies and thought I want some of that. Seriously, it was after enjoying talking to a lot of customers and realizing I had some useful information in my head and should write it down.
I got a real kick when I went to google and they said are you David from the blog?
They had been reading and commenting and I actually learnt some stuff from them which I will use in future post.
I get big kick from seeing what people typed into search engine that landed them on my blog. Today I found 'is oracle a good company to work for?' wonder if reading my blog gave them a yes or no answer?
Caring and feeding is always an issue too. Attention isn't instantaneous, so seeding a few readers always helps too.
@David: Your story about Google says a lot about their internal workings vs. our own. You didn't mention the story about the dude who recognized you in the loo (as you would call it) from your blog picture. That was priceless.
blogging is hard. and the fact that sometimes you are under gag order from the company you work with to discuss any of the new things you learnt or understood. it gets really hard but i still believei t should be done and i dod it for myself to remind myself of things and maybe learn something in the process
I use it as a way to share waht I know and think about, and love reading blogs from people working in the guts of various projects (software or enterprise infrastructure).
Thanks for a great post.
A point worth mentioning might be "Be transparent." As a PR advisor, I occasionally blog and tweet about clients, like Dell, and it would be unheard of not to point out that Dell is a client. Maybe everyone does that, but I'm not sure...
I think the 'about' page is very important on a blog. I want to know a little about the person and their motivation for writing the blog.