That's a great summary of where we all want Web 3.0 to take us.
I'd argue that "the improvement of advertising models" is not necessarily a downside to the semantic web. In my life, advertising models seem to be billboards, cold calling and mail drops. A smaller number of laser targeted adverts would be a welcome change - whilst saturation brand-building will only engender my enmity.
If I can ask my ad-manager-bot to recommend a bunch of $PRODUCTS meeting my requirements and ignore previously blocked advertisers, then great, bring on the semantic web!
APML seems like an excellent technology for ad servers to invest in but it would definitely need the ability to deal with temporal changes.
Jake
· 1 year ago
Hmm, I read this twice.
The first time, I was all, "ugh, advertising". The second time, I was like, "he's got a point".
I'm so conditioned to ignoring ads, the thought of targeted ads is annoying by default, but you make an interesting point. Would it be better if it were actually valuable? Maybe.
That would bring broadcast TV to its knees. Why run an ad on broadcast TV with old school demographic information when you can run it online and use the semantic ad target thingy?
I might still hate advertising though, which makes me wonder if the answer lies in social advertising, e.g. you buy a product and get range of rebates if you share your purchase and any reviews with your network of friends. That adds a measure of trust to the equation.
If you're interested in the confluence of Web 2.0, Social Computing (FOAF specifically) and the Semantic web, you should read "Linking Social Networks on the Web with FOAF: A Semantic Web Case Study. " by Dr. Jennifer Golbeck from UMD. here's the link: http://www.cs.umd.edu/~golbeck/publications.shtml
Jake
· 1 year ago
Sure, I get that semantic web is better what than what is described, but there are a couple problems natch:
1) Does the consumer web care about what's better right now? Meh, I think Bilton's use cases appeal to the now, not to the what could be better. It's baby stepping.
2) Your post sounds like the mad scientist stuff that makes semantic web too heady for my taste.
3) Does all that stuff you mention support MySQL? Me doubts that. Most of the consumer web data out there are not stored in Oracle. The LAMP stack types won't buy Oracle Spatial and all those other great products. There's no capital for that, especially now. So, how can you realize all that potential?
And hey thanks for the trackback, while you leave one here :)
billy
· 1 year ago
1) Bilton's use case presupposes the capabilities I outline. The key part of his post for realization of the use case is this: "Why not build out an advertising or search API that delivers the latest micro level tags or ad links of users interests?" Delivery of the microformat tags (or ad links) is crucial before the tubes can understand enough of the data to make the vision a reality. This *is* the baby step. Before that can happen, the info must be aggregated (ok RSS is good enough for that) but then the extraction API's (like OpenCalais or ClearForest or even what Oracle SES does) need to be implemented to extract/create the tags. Then the machines can start processing to drive ads or fuzzy search results or whatever. Barring that you still have google algorithm based pattern matching.
1) Sure, but your post strays way off into the land of Skynet. Or I'm an empty vessel. Could be both. 2) Refer to 1. 3) Great, that's not Oracle Spatial though. Are they equivalent? What about all the other products you list? Just wondering how the gap closes between the really useful data and the products. 4) Not an issue, just something I noticed. I like to rattle your cage.
Bonus points for using letmegooglethatforyou.
Jake
· 1 year ago
Damn your comment moderating!
I need more use cases to make this real, so we should chat about ways to do this in Connect and OraTweet.
David Goldstick
· 1 year ago
Reading these comments, I'm pleased and interested to see how people attack this from specialized angles of interest. One thing is for certain, Sir Tim has a very beautiful mind and the human race could be more thankful for his existence. I'd rather look at the semantic web from a higher level to better understand its implications.
The way I see it, the semantic web will represent the most important advance in humanity that we will have seen. It will help bring us to Kurzweil's "Technological Singularity": http://en.wikipedia.org/wiki/Technological_sing.... So I think it's kinda funny that people are talking about Twitter and advertising dollars. Just think. We're talking about bringing OOP to the real world. Potentially every object in the world (physical or non-physical), possessing attributes, capable of verbs, networked together... What objects relate and what value do the relationships bring (data mining)?
Add artificial intelligence and intelligent agents. The brain is the most complex computer in existence. As we begin to more readily understand the brain and abstract the way it operates, AI will become more powerful and useful to us.
Ikes, I apologize for going way out there but this is really serious stuff and I think that ethical researchers need to help prepare us for the inevitable. One step at a time though. We can start with Twitter. ;)
Jake
· 1 year ago
Wow, you're really thinking big: "the semantic web will represent the most important advance in humanity that we will have seen".
I have a hard time believing that the 'tubes can ever be converted to something that important. So, maybe it's time for the white coats to start over with a new 'tubes. Think Skynet 2.0 or HAL.
Don't get me wrong, what you're predicting sounds great; it's just really hard to see it happening in my lifetime. Plus, I have a high level of distrust for those types of ventures, and not just because movies tell me so.
All Comments
I'd argue that "the improvement of advertising models" is not necessarily a downside to the semantic web. In my life, advertising models seem to be billboards, cold calling and mail drops. A smaller number of laser targeted adverts would be a welcome change - whilst saturation brand-building will only engender my enmity.
If I can ask my ad-manager-bot to recommend a bunch of $PRODUCTS meeting my requirements and ignore previously blocked advertisers, then great, bring on the semantic web!
APML seems like an excellent technology for ad servers to invest in but it would definitely need the ability to deal with temporal changes.
The first time, I was all, "ugh, advertising". The second time, I was like, "he's got a point".
I'm so conditioned to ignoring ads, the thought of targeted ads is annoying by default, but you make an interesting point. Would it be better if it were actually valuable? Maybe.
That would bring broadcast TV to its knees. Why run an ad on broadcast TV with old school demographic information when you can run it online and use the semantic ad target thingy?
I might still hate advertising though, which makes me wonder if the answer lies in social advertising, e.g. you buy a product and get range of rebates if you share your purchase and any reviews with your network of friends. That adds a measure of trust to the equation.
Weird times.
http://blogs.oracle.com/fusionecm/2008/12/oracl...
If you're interested in the confluence of Web 2.0, Social Computing (FOAF specifically) and the Semantic web, you should read "Linking Social Networks on the Web with FOAF: A Semantic Web Case Study. " by Dr. Jennifer Golbeck from UMD. here's the link: http://www.cs.umd.edu/~golbeck/publications.shtml
1) Does the consumer web care about what's better right now? Meh, I think Bilton's use cases appeal to the now, not to the what could be better. It's baby stepping.
2) Your post sounds like the mad scientist stuff that makes semantic web too heady for my taste.
3) Does all that stuff you mention support MySQL? Me doubts that. Most of the consumer web data out there are not stored in Oracle. The LAMP stack types won't buy Oracle Spatial and all those other great products. There's no capital for that, especially now. So, how can you realize all that potential?
And hey thanks for the trackback, while you leave one here :)
2)guilty
3)look at the first result here: http://tinyurl.com/5u3lf5
4)trackback issue fixed
2) Refer to 1.
3) Great, that's not Oracle Spatial though. Are they equivalent? What about all the other products you list? Just wondering how the gap closes between the really useful data and the products.
4) Not an issue, just something I noticed. I like to rattle your cage.
Bonus points for using letmegooglethatforyou.
I need more use cases to make this real, so we should chat about ways to do this in Connect and OraTweet.
The way I see it, the semantic web will represent the most important advance in humanity that we will have seen. It will help bring us to Kurzweil's "Technological Singularity": http://en.wikipedia.org/wiki/Technological_sing.... So I think it's kinda funny that people are talking about Twitter and advertising dollars. Just think. We're talking about bringing OOP to the real world. Potentially every object in the world (physical or non-physical), possessing attributes, capable of verbs, networked together... What objects relate and what value do the relationships bring (data mining)?
Add artificial intelligence and intelligent agents. The brain is the most complex computer in existence. As we begin to more readily understand the brain and abstract the way it operates, AI will become more powerful and useful to us.
Ikes, I apologize for going way out there but this is really serious stuff and I think that ethical researchers need to help prepare us for the inevitable. One step at a time though. We can start with Twitter. ;)
I have a hard time believing that the 'tubes can ever be converted to something that important. So, maybe it's time for the white coats to start over with a new 'tubes. Think Skynet 2.0 or HAL.
Don't get me wrong, what you're predicting sounds great; it's just really hard to see it happening in my lifetime. Plus, I have a high level of distrust for those types of ventures, and not just because movies tell me so.