Oracle AppsLab - Latest Comments in New SaaS Features? Easter Egg or Spam Blast?

Re: New SaaS Features? Easter Egg or Spam Blast?

Beau — Fri, 07 Sep 2007 20:55:28 -0000

Want to build buzz for a new feature?

A. Release it
B. Document it
C. Label it as "New!"
D. Announce it: blogs, forums, press, etc
E. Communicate directly with users who have requested it
F. Add a note in a user's log when they adopt it
G. Publicize users who use it well
H. Publicize users who find new uses

Re: New SaaS Features? Easter Egg or Spam Blast?

Jake — Fri, 07 Sep 2007 14:25:56 -0000

Sure.
There are little things out there. Click to IM in place, click to call (new), find people based on profile information, etc.
Nothing earth-shattering, but still new to Oracle in that we don't have it in other systems.

But this post wasn't really meant to be about Connect. I am curious to know about how SaaS features are found by customers.

Jake

Re: New SaaS Features? Easter Egg or Spam Blast?

Tim — Fri, 07 Sep 2007 14:14:15 -0000

I guess to get the viral uptake going again you need to add some thing that folks simply can not do without. To echo Meg, you need to make it as easy as possible for the user to take advantage.
I think you're butting up against it being a corporate network - we need the ability to share information, files, etc - its coming I know - posting our pictures and sharing kudos is fun but ultimately just that, a bit of fun.
Not meaning to be mean here but I think once Connect offers us something that helps in our daily working lives you will not have a problem getting uptake again.

Re: New SaaS Features? Easter Egg or Spam Blast?

Meg — Fri, 07 Sep 2007 13:34:46 -0000

I'm guessing that the rapid adoption of Connect has done a disservice to your expectations. The initial connect viral adoption was high results for low investment. You got an email, you accepted the email, you sent a few invitations and the saga continued.

The other features require a bit more thinking/work on the part of users and therefore are not as top of mind. Have you forgotten that people are lazy?