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Especially for the bosses. It is all about metrics, paper, facts, you know the rest. That's the stumbling block for us in this field, we can't just get what they are asking us out of thin air, and if we don't give it, project denied. (Sometimes you will wonder why they hired you in the first place.)
Oh well. Hehe, still, no giving up for us all ^_^ That is where our expertise and passion lies. We innovate. We present. We defend.
I've done my fair share of evangelizing a variety of things during my time at Oracle, from a team wiki I created (Why can't we build our team web pages in MS Word?) to the consistent uptake of features across financials (my customers don't want that feature) to my current campaign to get more of my colleagues to blog. https://mix.oracle.com/ideas/36837-why-product-...
I think one thing I learned is you need to be prepared to be in it for the long term, because you'll see people in The Herd start to move into The Wannabees category when they have had a little time to mull over things. People in big organizations are busy, sometimes people come back to you months after you gave up on them and start to engage you. You need to be prepared to seed ideas and wait for people to come around in their own time.